By on 21st February 2015

Challenges with Luxury Car Brands

With a series of Shell V-Power diesel promotions cross sponsored by Ferrari and Audi, brand guidelines became a Luxury Car Brands minefield. You want the public to buy into the balanced offering from client brand Shell V-Power, while allowing sponsor brands to remain in the background and still sell their ideas.

TOYOTA Luxury Car Brands

Luxury Car Brands

TOYOTA Luxury Car Brands

Luxury Car Brands

Luxury Car Brands

Luxury Car Brands

Luxury Car Brands

Luxury Car Brands

Challenge with Luxury Car Brands

With a series of Shell V-Power diesel promotions cross sponsored by Ferrari and Audi, brand guidelines became a Luxury Car Brands minefield. You want the public to buy into the balanced offering from client brand Shell V-Power, while allowing sponsor brands to remain in the background and still sell their ideas.

Solution with Luxury Car Brands

Undertaken by Laurence Dunn when he worked for Altavia in collaboration with Proximity BBDO Amsterdam. The invention of new POP items such as the pump triggertopper seen on the right, with brand hero images only allowed to appear in the centre of designs. A careful combination of in-your-face Out-of-Home items and the result is seen in these photographs.

Results Luxury Car Brands

A fantastic awareness generated to all promotions thanks to a well-planned partnership branding exercise in the right place, at the right time.

Luxury Car Brands

Jeep

Making your Automotive Marketing Sustainable

This part of the website deals with all things automotive. We look at our fleet vehicles and review how they’ve performed during their periods of service. We look at products available that have been used to enhance our fleets capabilities, enabling all the functions needed for our particular business. We also review some key performance statistics that may influence the reader with their future vehicle purchasing decisions. We also look at vehicle advertising ideas.

Graphic displays to ddvertise whether you own; a shop, a garage or a restaurant, you have to sell loads of items, it’s a great excuse to have pictures on your business cards. I fully understand what you want. You can draw from this oasis of graphic extreme appreciation. For example you could actually fit 20 photos on your card and still have room for the other details like your name and e-mail address! Think of all the things that you’re not telling your customers about.

Luxury Car Brands Mercedes Jeep Lexus Toyota Renault

When Laurence was in a previous employment he project managed a contract for the Mercedes Benz E-Class B2c Interactive Ambient Display ALCONE MARKETING (London 2003) Using theatrical features, the display included an infra-red sensor with an invisible beam that was broken within 10 feet by approaching visitors. When broken, the sensor triggered the music of the E-Class TV campaign played by the Aphex Twins.

Also featured were A6 frame-size film strips on the exterior design. In a number of these film strips we substituted still photographs for a lenticular insert showing a four stage transitional impression of the E-Class car driving alongside visitors who walked by. All installations met with the UK health and safety regulations. The 3.1 metre high interactive sculpture were placed on display at all the Mercedes Benz dealerships during the launch of the new E-Class providing a huge impact and wow factor.

Luxury Car Brands

Luxury Car Brands

  1. advertising expertise to Promote Global Brands - […] out for the company truck its a Jeep you’ll see it driving around. Please explore our portfolio and case…
  2. essex advertising expertise - […] out for the company truck its a Jeep you’ll see it driving around. Please explore our portfolio and case…